Though BuzzFeed officially launched in November of 2006, the company’s story begins long before. In January of 2001, during his postgraduate study at the MIT Media Lab, Jonah Peretti forwarded an email conversation between himself and Nike to twelve friends.
http://growthhackers.com/growth-studies/how-buzzfeed-makes-the-world-go-omg-lol-and-win-every-day
How BuzzFeed Makes The World Go OMG, LOL and Win Every Day
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